NASDAQ
BACKGROUND
Nasdaq's Board & Leadership Solutions - MeetX and Directors Desk – are designed to help streamline meeting processes, accelerate decision-making, and strengthen governance. Used by public, private and non-profit organizations worldwide, including over half of the Fortune 500, MeetX and Directors Desk combine functionality with security features, ease-of-use and mobility.
THE CHALLENGE
The timing of this publication had to coincide with an existing marketing campaign to promote Nasdaq's Board and Leadership Solutions - MeetX and Directors Desk - to "C" level executives. Our key objective was to capture customer contact details for follow up marketing activities.
WHAT WE DID
To achieve this, a landing page was created whereby people had to enter their contact details in order to access the report. In addition to this, printed copies were delivered to multiple addresses specified by the client, a high resolution print-ready PDF was provided so they could re-print the report locally, and the agreement included three email broadcasts following initial publication of the report.
THE OUTCOME
To date, this report has 14,460 impressions and as a result of being hosted on ISSUU - the world's number one digital publishing platform - and with the follow up actions previously described this figure is only set to increase.
IMPRESSIONS
